Ask My Web Gal
A few days ago I received an excellent question through my Ask My Web Gal site. While the person that submitted the question, didn't give me much information to give a more specific answer, I thought I'd share my answer here...
I'm just starting out with a website. Can you tell me what it needs to come up to speed to be competetive in the market. What information should be posted on the website that could be helpful tip?
Different content is needed for different types of sites.
I'm just starting out with a website. Can you tell me what it needs to come up to speed to be competetive in the market. What information should be posted on the website that could be helpful tip?
Different content is needed for different types of sites.
For a sales site with a single product you need a long sales letter type of content that focuses on the benefits that customers would get from your product. A customer would find your site to solve a problem, and your content should reflect that you understand their problem and have the solution.
For a sales site with multiple products, you would need to focus on information that will begin to teach people what you offer and base the content on each of your products and how they solve problems... again give descriptions, but mostly benefits to the buyer.
For an informational site, you would need to have content pages that address each aspect of a niche within the overall theme of the site. Educational, informative, perhaps humorous. Be yourself and write as though you are talking to someone about the subject. Keep it interesting and fresh.
In any type of site you want to address the interests of your visitors from their perspective. You want to come across as friendly and knowledgeable and slowly move them through the information you present in the direction you wish them to go whether it be moving through the pages of your site, purchasing a product, or giving you their name and email address so you can follow up to them.
The thing to remember is not to give them too many choices right off the bat. Think about what you want them to do first and foremost, then write your content to make that happen. Add to your site with the next important step you want visitors to take, and so on.
I hope that helps and I wish you success with your web site.
For more detailed information on a variety of subjects having to do with successful web sites, read my Internet Business Strategies.
For more detailed information on a variety of subjects having to do with successful web sites, read my Internet Business Strategies.
posted by Deb @ 8:43 AM
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