Soon it will cost you to send email....
Both AOL and Yahoo have announced they'll be charging email senders $2.5-$10 per thousand emails sent to guarantee delivery.Last week's announcement by AOL may bite into everyone's budgets. The proposed charges would roughly double most mailers' send costs. (You'll hear about fractions of a cent per name; but, when you do the math, it adds up fast.)
As late as last Wednesday all sources said Yahoo would never join the pay-me-to-deliver-email Goodmail program, and that AOL whitelisting would be "phased out." Now both these positions appear to be reversed.
Companies such as AOL and Yahoo that process email for their customers can stand to make A LOT of money by charging senders. Yes, we're all in business to make money!
If this trend sticks, other email clients, from MSN's Hotmail to Gmail, as well as corporate email servers, will start charging too.
So... isn't it time you started looking more towards RSS?
posted by Deb @ 3:36 PM
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