Friday, December 21, 2007

Multi-media course for free

I'm evaluating a multi-media course on blogging from the folks at Simpleology. For a while, they're letting you snag it for free if you post about it on your blog.

It covers:

  • The best blogging techniques.
  • How to get traffic to your blog.
  • How to turn your blog into money.

I'll let you know what I think once I've had a chance to check it out. Meanwhile, go grab yours while it's still free.

Monday, November 05, 2007

Free landing page optimization tool

Website Optimizer, Google's free multivariate and A/B testing tool, helps online marketers increase visitor conversion rates and overall visitor satisfaction by continually testing different combinations of site content (text and images).

Start testing today

Rather than sitting in a room and arguing over what will work better, you can save time and eliminate guesswork by simply letting your visitors tell you what works best. Google will guide you through the process of designing and implementing your first experiment. Start optimizing your most important web pages and see detailed reports within hours.

Website Optimizer is a free tool inside AdWords

Wednesday, July 18, 2007

What I read this morning...

Google Custom Search Business Edition

With Google Custom Search Business Edition, you can put a Google search box on your website - and let visitors access search results from any website or websites that you choose.

Why add search to your website?

By adding Google Custom Search Business Edition to your organization's website, you can:

  • Increase conversion rates by helping visitors find the products they want, and guiding them to the products you want to sell.
  • Improve usability and reduce support inquiries by allowing users to help themselves.
  • (If your website already has a search engine:) Upgrade to a hosted service that leverages the speed and relevancy of Google search technology.

Wednesday, June 27, 2007

To Your Success

Building Your Business Online

A lot of people tend to get trapped in analysis paralysis -- and they never get their Internet Business off the ground. They either plan and plan and plan, or plan TO plan someday, but they don't actually accomplish anything. If you want an online business that supports you in a comfortable lifestyle, you've got to get off the couch and do something today. The time is now!

The key to starting your online business is to use the skills you have. The business venture you choose to begin should be something you could use to create revenue fast... Your Online Cash Machine!

Creating a successful online business means putting your feet to the floor and getting down to it. You have to actively work to reach your goal.

Everyone's ready to quit their 9-5, but you have to plan your way there, get going and stick to it. It's easy to get lost without direction and you'll never get anywhere without ACTION. Read through this lens and get on the right track.

Don't quit on yourself... make your dreams come true!

To Your Success!

Deb

Thursday, August 03, 2006

The language of business online

If you're doing business in China, you will need to learn Chinese. If you're doing business in Japan, you would need to learn Japanese. If you're doing business in Italy, you would need to learn Italian.

What language, then, would you need to learn when you're doing business online?

Why, the language of the Internet of course! HTML, Hyper Text Markup Language. HTML is a series of codes and commands that would help you craft an intricate system to convey your business message throughout the entire virtual world. If you want to embellish your forum posts, you would need HTML. If you want to build products that would provide solutions for web users, you would need HTML. If you want to create fantastic innovations that can be carried out through the World Wide Web, you would need HTML.

Learn more here.

Saturday, July 01, 2006

Creating An Effective Squeeze Page For Building Your Opt-In List

Traffic is the lifeblood of every online business.

But this is a raw statement. What would you do with traffic alone? Surely, you would not realize any profit if your marketing campaign is merely focused on generating visitors for your website, right? There must be some additional steps other than the marketing strategies being taught left and right. There must be some ways to actually convert those visitors into real, actual sales.

The technique that most online businessmen utilize is a squeeze page. A squeeze page is a complete page of your website that attempts to create interests in your visitors to transform them into paying customers. Basically, a squeeze page has three components:

1. A sales page where you could make your readers realize some needs that they may not know of, as well as introduce your product and the benefits they could derive from them.

2. A capture system which would allow you to get your visitors’ email addresses so that you can offer them some packages in the future. Not all of your visitors would decide to make a purchase, after all, and it is imperative that you do not lose them because of this. Capturing their contact details for follow-ups would help secure for your business a pool of possible customers in the coming months.

3. A payment button to direct your visitors to a payment processing system in the event that they would decide to make a purchase.


Learn more about effective squeeze page strategies here...


Thursday, June 29, 2006

Effective Pre-Selling In Affiliate Marketing

Pop quiz: name the fastest way to online success?

If your answer is product creation, then you would have to reconsider the time and effort needed to come up with merchandise that would sell.

If your answer is telecommuting, then you would have to remember that such is almost tantamount to being an employee and working for a boss, albeit, in the comforts of your own home.

The answer is quite clear. The fastest way to online success is something that does not require an onerous financial investment, if ever such is demanded which is rare, and something that does not entail product conceptualization and execution. It does not even require other obligations like the retention of a payment processor or the installation of a digital delivery service.

Affiliate programs have long been hailed as the easiest and speediest way to earn a fortune online, and for good reasons! You won't have to build your own products and test-drive them to death. You'd have an entire inventory of proven products to choose from! You won't have to come up with a digital store that would process payments from a variety of payment solution options in the World Wide Web. This would be provided for as well. You won't have to hire an expensive copywriter to prepare a sales page for you. One would be provided, with a proven conversion rate at that.


Read more about Affiliate Marketing...