Saturday, July 01, 2006

Creating An Effective Squeeze Page For Building Your Opt-In List

Traffic is the lifeblood of every online business.

But this is a raw statement. What would you do with traffic alone? Surely, you would not realize any profit if your marketing campaign is merely focused on generating visitors for your website, right? There must be some additional steps other than the marketing strategies being taught left and right. There must be some ways to actually convert those visitors into real, actual sales.

The technique that most online businessmen utilize is a squeeze page. A squeeze page is a complete page of your website that attempts to create interests in your visitors to transform them into paying customers. Basically, a squeeze page has three components:

1. A sales page where you could make your readers realize some needs that they may not know of, as well as introduce your product and the benefits they could derive from them.

2. A capture system which would allow you to get your visitors’ email addresses so that you can offer them some packages in the future. Not all of your visitors would decide to make a purchase, after all, and it is imperative that you do not lose them because of this. Capturing their contact details for follow-ups would help secure for your business a pool of possible customers in the coming months.

3. A payment button to direct your visitors to a payment processing system in the event that they would decide to make a purchase.


Learn more about effective squeeze page strategies here...


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