Wednesday, February 15, 2006

How can I get more traffic?

Seth Godin says that's the number one question of most of the people he meets.

He points out that the problem is in the "get."

He recommends that you ask, "how can I earn more traffic?" or "How can I rethink the core of what I'm offering so that it organically attracts people who want to see it?"

Seth compares earning traffic to dating. I have heard this analogy from many Internet gurus but generally the others were talking about traffic conversion... as in turning visitors into buyers. One of my mentors often talked about this strategy. Like Seth, Alex said that the process of dating or "courting" your visitors is getting a series of "small yeses". Permission marketing is the key... and Seth is King of this strategy!

Seth is the original "Turning visitors into friends and friends into customers" strategist.

These are all excellent ideas. The question is, are you willing to listen and implement them to earn more traffic?

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