My Internet Business Strategy

Google on Top

Nielsen//NetRating's latest data indicates that the number of searches continues to grow at a more than healthy pace, totaling about 5.1 billion in December 2005, an increase of 55% from the almost 3.3 billion searches made in December 2004. Meanwhile, the number of Internet users rose just 3%, clearly showing that searching is becoming an ever more significant online activity.

Google remained the top search engine, and even increased its dominance, accounting for nearly 49% of all searches. Most of this gain came at the expense of MSN, which saw its search share decline from 14% to under 11%. Yahoo! essentially held steady. The three top sites handled over 81% of all searches.

Google's growth was strong enough that its competitors' market share declined.

posted by Deb @ 8:05 AM