My Internet Business Strategy

What is the optimum keyword density you should aim for?

Search engines don't pay much attention to keyword density anymore. You should focus on writing content that people will want to read and/or link to from their site.

Those that concentrate on keyword density write page content specifically to increase it, rather than for the visitors that try to read the content. Keyword density has been abused since before Google came out with their PageRank algorithm in 1998. Keeping that in mind, search engines do not pay much attention to pure keyword density. What they do pay attention to is relevant on-page factors such as page structure, navigation, title tags and advanced topics such as term weight and c-indices.

As important as the above mentioned strategies, all pale in comparison to the off-page factors such as your linking strategy, especially in Google. Yahoo seems to give more weight than Google to on-page factors, but even then keyword density is not very high on their list.

posted by Deb @ 8:57 AM