My Internet Business Strategy

A Whole Lotta Nothing elaborates on why blogs have such high visibility in search engines (which is one of the reasons the savvy have seized on them for marketing):"Let's look at what types of things a search engine like Google likes to see:  - frequent updates to webpages  - many incoming links  - meaningful page titles  - important text wrapped in header elements  - meaningful page filenames In the web's history, few sites did all the above well, so using these properties as criteria in locating good sites could be reliable. I think it's a total accident that blogs do all of the above well, especially those with nice Movable Type setups that create meaningful page titles and filenames, and those designed with CSS and using well-structured content. I don't think people set out to do each thing specifically to gain in google rankings, but the cumulative effect of all the above is pushing blogs high into searches for almost anything." more...

http://www.MyInternetBusinessStrategy.com
Originally Posted on 11/12/2005 11:26:58 AMContent source: http://www.netlawblog.com/categories/marketing/2003/07/26.html#a436