The Importance Of Integrating RSS In Your Marketing Campaigns
If the subscribers don’t get to receive the emails, they won’t get to be exposed to your business message. Hence, the essence of keeping a mailing list would be lost. This is a very real concern that should not be neglected, as it does strike a dagger at the very heart of our marketing plans.
Enter RSS, or Real Simple Syndication, or Rich Site Summary, depending on your preference. To best describe RSS, we could define it as an email plus and plus. It serves all the purposes of email correspondence, and it boasts of entirely new features to boot! Let’s take a look at some of the things that make RSS special...
posted by Deb @ 4:25 PM
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