For the past 4 years I have been designing web sites and developing the presence online. It can get quite expensive over the long run to get your web site to the point where you have built a list and sufficiently sell your product or service online.
Many people don't understand the amount of work that goes into this process. It's much more than just building a site.
There's only so much that I can do for my clients, especially those on a small budget... but there's much that they could do for themselves. Few, though, seem willing to put in the time it takes.
If you're one that is willing to do the work, you can accomplish what I could for you.
Everytime I write articles for other people, it costs money. Every time I distribute them through article directories, it costs money. Every time I work with Google Adwords campaigns, it costs money. Everytime I work on getting incoming links to their sites, it costs money.
But all of these things can be done by the site owner. It's a small learning curve to get started, and then the experience of working these things will make you more proficient.
It's a matter of money or time.
The choice is yours.
But if you do neither, you won't go far online!
Wanted to share with you some insights that I got from something I just read that makes sense. It's about the ongoing quest for top search engine rankings.
Everybody's aim seems to be to win those top positions in natural search results. Many are willing to pay big bucks to SEO companies to get them. Many continually tweek their sites to get better performance with SEO. Some use black hat techniques that eventually will get them banned!
However, I know someone who has top rankings (#1 spot) of natural search results for a market with highly competitive keywords. Do you know how many visitors he gets from that position? On average, he only gets 300 visitors per month!
Seems to me that all the hoopla about SEO and top positions in search engines is way overrated!
What does work online when it comes to marketing your website is to combine many different marketing techniques such as article submissions, blogging, adding continual fresh content to your site, syndication, forum postings, ezine advertising, belonging to similar communities, joint ventures, building reciprocal and one-way incoming links, and such.
I would rather invest in Google Adwords, than to pay SEO companies to mess around with my site.
Make your site user friendly and worthy of being bookmarked and you will win out over those you feel you are competing against that have the top search engine rankings!
It will take time... don't be in a rush... and keep your visitors uppermost in your mind when you work on your website!
To Your Success!
First, my apologies...
I have limited time because I'm quite busy with my web development business. But, my intent with this blog was that I wanted to give people real information. In the rush, and interim, I fell for the "gurus" bull. I posted information partially of my own and partially what they told me I should do... I guess I was testing the information I was getting...
However, they were not right... but I know what is right.
And I will share it here.Stay tuned and I will start to
really talk to you later.
Don't fall for what information is out there for you...
Is PayPal Sufficient?
A question that I am asked many times is whether or not PayPal is a sufficient means of accepting online payments, or is a merchant account absolutely necessary.
While this is partially a question that each individual will have to decide for themself, I do often recommend using PayPal as an online payment system at least until the quantity of sales reaches a level that manual manipulation of the orders becomes too much.
With PayPal, autoresponders are not available. And, follow up with customers is mandatory. However, if you're only making a few sales, and it's not a cumbersome task to manually do your follow up, then it works just fine.
Furthermore, the number of PayPal accounts topped 96 million in the 4th quarter of 2005. That's an increase of over 30 million from one year before. Payment volume increased from $5.6 billion in the fourth quarter of 2004 to $8.1 billion in the fourth quarter of 2005.
Although many consumers are signed up with PayPal, credit cards remain significantly more common as a payment method in the US.
But PayPal is a good alternative, especially for small business entreprenueurs.
Deb
Internet Business StrategyMy Web Gal, Development Specialtist
Here are a few Internet Marketing Facts for 2005
More than a billion people went online
More than 250 billion searches were done
Total online sales accounted for over $170 billion (Forrester)
2006 should see 200 million more potential customers online
An estimated 2 billion more by 2010
Total Internet sales will increase another 20% or more (FTI Consulting)
As of January 2005, Google had indexed over 8 billion pages.
The thing to know is that the World Wide Web is huge, and keeps growing.
Facts and figures are presented everywhere, most don't agree with each other, but you can count on the fact that it's here to stay and will continue to grow.
New complimentary e-book - The new rules of PR: How to create a press release strategy for reaching buyers directly.
The Web has changed the rules for press releases. The thing is, most old-line PR professionals just don’t know it yet. But YOU need to understand the new rules. To help you, just published a complimentary e-book called: The new rules of PR: How to create a press release strategy for reaching buyers directly.
Please download it and pass it on.
Brought to your attention by
My Internet Business Strategy
AdSense always delivers relevant ads that are precisely targeted—on a page-by-page basis—to the content that people find on your site. For example, if you have a page that tells the story of your pet fish, Google will send you ads for that site that are for pet stores, fish food, fish bowls, aquariums… you get the picture.
Here’s the thing you need to know: Google has no strict criteria for acceptance into the AdSense program, and Ad Sense doesn’t hit you with a minimum traffic requirement. The only criteria they’re really sticky about is the standard “acceptable content” requirements, and that’s pretty standard almost anywhere. Though Google AdSense is serious about attracting quality content sites.
Learn more about
making money with your web site here...
The Google AdSense program is a fast and easy way for people with websites of all types and sizes to put up and display relevant Google ads on the content pages of their site and earn money.
Because the Google AdSense ads relate to what your visitors came to your site to read about, or because the ads match up to the interests and characteristics of the kind of people your content attracts, you now have a way to improve your content pages AND make some serious money.
Google AdSense gives you the ability to earn advertising revenue from every single page on your website—with a minimal investment of your time So what kind of ads do you have to put up? That’s the good part—you don’t have to decide. Google does it for you.
Every Internet marketer knows the value of a mailing list. A mailing list can actually make or break your business! This is why a lot of effort is invested in building a list of quality subscribers who have a high likelihood of purchasing future offers. Marketing strategies are being invented everyday with the hope of capturing more leads to feed our subscriber base.
Lost in this mad rush for subscribers are the basics of email etiquette. It seems that a lot of online businessmen have forgotten about crafting a politely effective letter that would help their readers feel more connected to the business. This can only be done by treating your subscribers with respect.
By showing your readers proper etiquette, you’d make them feel more special, and there is no better way to warm them up for an offer than this. Your mailing list is all about following up, and showing them that they are very much valued would go a long way in making them feel more comfortable in transacting with you.
How do you practice proper email etiquette? Here are some useful guidelines.
More...
