Seth Godin Says...
Most ventures that want to grow do some sort of marketing. And that marketing can be divided into two things that work. And one that doesn't.The needle uses simple physics to work. Apply pressure to a tiny, carefully selected area and you're going to get penetration. That's why a 92 pound nurse can give you a flu shot... the tiny surface area of the tip of the needle has no trouble slipping into your skin.
Permission marketing is about the needle. The right person, the right message, the right moment. Anticipated, personal and relevant messages that get through to the person you need to reach.
The needle doesn't happen all at once. You need to have the right combination of reputation, product and prospect.
The vise uses a different principle of physics to work, but it works as well. The vise is about providing increasing amounts of pressure over the entire area.. Read more...
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posted by Deb @ 8:45 AM
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